Wednesday, April 6, 2011

This Fall, Dress Me in Gucci!

I have been taking a Fashion Writing course and for a project on trend forecasting, I couldn't help but make the Gucci Fall/Winter 2011 Collection a major player in what would be an imaginary editorial feature.  Below, for my setting, I chose to "shoot" in Hungary, followed by the garments and accessories that would be featured in what I have decided to call Tenue magazine.  If you want the full feature, scroll on down and find my imaginary narrative.  It might help this all make some sense.
                -Updated 5/28/11

Sculpture garden, Ludwig Múzeum of Modern Art, Budapest, Hungary: 

Opening Pages 1-2:

Derek Lam

Pages 3-4:
Cover Look:
Charlotte Olympia; Christian Dior

Pages 5-6:

Dries Van Noten

Pages 7-8:
Pages 9-10:

Nicholas Kirkwood
Styling inspired by Bonnie Parker:
Image VIA

*Clothing/Accessory images from Vogue and*
* Photos of Budapest copyright by author *

Standing in front of the Ludwig Múzeum on a grey March day in Budapest, it is warm outside, in the 50s, despite the snow atop the upper reaches of both Buda and Pest.  The city’s famed natural hot baths beckon but there is much work to do here outside the modern art museum.  As assistants place a small platform along the borders of the fountain, where the models will stand for Tenue magazine’s Fall/Winter 2011 Trend Forecast, the colorless sky fades out of consciousness against the black and white, mustard, peacock, and scarlet of Gucci, Lanvin, and Derek Lam, the main players in today’s shoot.  The models look European, with their French cat-eye liner and true red matte lips. Their cheeks are rosy – from blush and wind.  Their lacquered and wavy hair, topped by a bun holds steadfast against the elements.  Models lucky enough to have been styled with hats seem to have gotten the better deal than those in gowns being whipped about by the wind.  Creative Director, Catherine rushes around, readjusting scarves and the tilt of hats, ordering that lipstick be touched up. 

When asked why she chose Hungary’s capital city for the shoot, Catherine explains that in her twenties, she spent eight days in the city, alone.  “It is a place where communist block, French brutalist-style architecture abuts art nouveau columns and tiled mosaic entryways.  But no one has the money to make these buildings shine like in Paris; you must look for the gems.  Keep your eyes open and take the time to see it.”  And indeed, in this courtyard, the reds of the outfits are echoed in the cable car wires next to the museum.  The aqua tiles of the fountain and the museum windows play with the blues of hats and fur stoles.  The brick fountain walls accent a mustard Lanvin minidress, and black lanterns sitting on a white, half-submerged sculpture will be the scene for an especially glamorous Lanvin black-and-white combination.  Nicholas Kirkwood shoes, paired with a red Gucci gown, mimic the outline of the museum behind the garden.

The 2011 fall and winter seasons continue Spring’s colorblocking only in a palette decidedly more, well, autumnal.  Classic elegance is updated with modern sculptural elements and color contrast.  More delicate silhouettes are made less fragile through leather bodices or stark color contrasts from opposite ends of the spectrum.  Mustard and peacock show in full force and often together.  One senses as inspiration the 1940’s gangster John Dillinger and early 1920’s glamour tinged with Bonnie Parker’s practical, close-fitting and simple dress silhouettes (Parker also serves as inspiration for the shoot’s hairstyles).  Fall’s woman is both ready to face the outdoors but set with streamlined, flowing gowns for both day and evening wear. While the silk silhouettes are softer than the sportswear, Gucci’s woman is by no means a wallflower but the colorful center of any room, or museum courtyard.

Fall’s skirt lengths continue to defy any set standards, appearing in maxi and  mini and every length in-between.  Structured accessories balance out lightweight skirts.  Bowler bags and statement shoes, like designs from Nicholas Kirkwood harmonize with the saturated colors appearing this fall. 

The cover of the September issue of Tenue will feature a Gucci floorlength gown worn with Charlotte Olympia spat-inspired ankle boots and oversized Christian Dior lacquer earrings.  If Tenue is showing us how to dress, we can hardly wait for fall. 

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